TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Denizen Returns with Another Product Integration Suit

vaselineeater.jpg

We knew this name sounded familiar. Just over two months ago, we reported on an NBC/Bing promo that resulted in a lawsuit brought by Delaware-based agency Denizen against JWT and parent WPP.

Well, Denizen apparently isn’t finished with its legal onslaught against WPP as it’s now suing the latter’s subsidiary media agency MindShare on the same basis that Denizen’s program-integrated advertising concepts were stolen. According to the blog THR, Esq., the new suit concerns the integration of Vaseline ads into a Lifetime series called Maneater (draw your own conclusions).

Like the JWT spat, though, Denizen isn’t specifically suing MindShare for patent infringement, but for misappropriating trade secrets, breaching a contract and misrepresenting after the defendant brokered an agreement between Unilever and Lifetime for the integration. You can read the actual complaint here.

More: “JWT Singapore at the Center of Cannes Ad Scam Snafu

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Register before July 31 and get $50 OFF with early bird pricing. Register now!