Though they struggled through injury during most of the 2011-12 NBA season, the Chicago Bulls had a very positive outlook at the beginning of the post-season in late April. After all, the team’s star and best player, Derrick Rose, had just returned to the team after a series of afflictions had kept him sidelined for a good chunk of the year. Rose was looking in prime condition, and the Bulls had the NBA Championship in their sights.
But, we all know what happened next. With the Bulls comfortably ahead of the 76ers in the waning minutes of their first playoff game, Rose went down with a season-ending ACL tear. Some blamed Bulls coach Tom Thibodeau for leaving his star in the game too long. Some blamed Rose himself for taking too many risks while still recovering from injury. Some, like Nike designer Jason Petrie, famously blamed Rose’s choice of shoe sponsor for the injury. (#shouldasignedwithNike) In any case, as the following photo shows, it was very, very sad.
But, Adidas is getting everyone’s hopes with a new spot from
(we think) from 180 LA Caviar and director (not to mention 180LA alum) Amir Farhang. “The Return of Derrick Rose” helps confirm what some are reporting: D-Rose’s rehabilitation is ahead of schedule. With Chicago’s “bench mob” broken up by trades, we’ll need Derrick Rose for as much as possible if we hope to make it to the playoffs. Without him, there’s basically no chance in hell for this team. It’s the truth, and hopefully, Adidas is being honest with us as well.
Oh, and in case you’re wondering, #thereturn is currently blowing up on the Twitterz. Production credits after the jump.
- BBH London Celebrates Girls' Night Out for Bailey's
- First SuperHeroes NY Campaign Stars Birds with Arms Because Why Not?
- Ogilvy Rings in the Holidays with Kevin Ross for Glade
- Sonic Signs Kevin Durant in Brand's First Sports Endorsement Deal