TVNewser Show TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

D&G Snaps Up Mirage Biz

Vegas Strip institution The Mirage has found a new agency ally in David&Goliath, which was awarded AOR duties for the hotel/casino following a review (sources familiar with the matter tell us that five agencies participated in all). The El Segundo, CA-based D&G has seemingly been busy in the past few months, having worked on the Universal Studios/Transformers stunt at Staples Center and most recently, the series of amusing spots for NFL Media. Now, with the Mirage, D&G will lead creative for traditional and digital media (as you do), with the first work expected to launch for the brand in Q3 this year.

In a statement, Mirage president/COO Felix Rappaport says, “Following an intensive process, we are thrilled to have chosen David&Goliath, a progressive and innovative agency to work with us in strategically building relevant brand connections for the modern consumer mindset.”

David&Goliath replaces Vegas shop B&P Advertising on the Mirage account.

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now!