PRNewser FishbowlNY FishbowlDC GalleyCat TVNewser TVSpy LostRemote SocialTimes

Diamond Foods Taps Deutsch LA as U.S. AOR

Well, it’s been a busier day than expected. The latest agency news to come down the pipeline this Monday is that Diamond Foods has appointed Deutsch LA as as its U.S. agency of record on its Emerald and Diamond of California nuts, Pop Secret popcorn and Kettle Brand potato chips brands.

Regarding his company’s choice, Diamond’s VP/CMO Andrew Burke says in a statement, “We wanted an agency that could deliver a high level of creativity and take an integrated approach to our communications needs. We were very impressed with the team at Deutsch LA. They are a true business partner that will bring a high level of energy and creativity to our brands as we look to continue our strong record of growth.”

Deutsch LA beat out Ogilvy West, Butler, Shine Stern & Partners and Mother New York in the pitch for Diamond, which previously worked with Goodby.

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!