Anomaly London and Stink Digital look like they’ve borrowed a Williamsburg loft and its tenants in this music video for Diesel, which not only promotes the brand’s spring/summer collection but plugs the electro-pop tune “A Hundred Lovers” by Josep Xorto.
If the half-assed choreography and lethargic moves of the many fauxhemians (thanks Gawker!) doesn’t do it for you, at least there’s the cooler interactive version of the video on the campaign website. There, you can click on hotspots to pause the video, albeit briefly, and get more info on the various Diesel duds. Credits after the jump.
Agency: Anomaly, London
Executive Creative Director: Mat Jerrett
Creative Director: Anomaly
Music: Josep – A Hundred Lovers