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Diesel Flaunts Spring/Summer Line in Hipster-Ridden Music Vid

Anomaly London and Stink Digital look like they’ve borrowed a Williamsburg loft and its tenants in this music video for Diesel, which not only promotes the brand’s spring/summer collection but plugs the electro-pop tune “A Hundred Lovers” by Josep Xorto.

If the half-assed choreography and lethargic moves of the many fauxhemians (thanks Gawker!) doesn’t do it for you, at least there’s the cooler interactive version of the video on the campaign website. There, you can click on hotspots to pause the video, albeit briefly, and get more info on the various Diesel duds. Credits after the jump.

More: “Cool: Diesel Japan Rocks 2010 Collection


Agency: Anomaly, London
Executive Creative Director: Mat Jerrett
Creative Director: Anomaly
Producer: Anomaly

Production Company: Stink Digital
Director: Arno Salters
Executive Producer: Mark Pytlik
Film Producer: Hera King
DoP: Will Bex
Art Director: James Hatt
Editor: Paul Hardcastle @ Trim

Production Manager: Jane Shackleton
Production Assistant: Simon Sanderson, Jess Fletcher
Post Production: Envy, London

Interactive Producers: Adam McNichol, Emma Rhys, Linda Essen-Moller
Lead Developer: Ian McGregor
Key Developers: Ozay Olkan, Zenon Olenski
Design: Tom Jennings

Music: Josep – A Hundred Lovers

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