DigitasWednesday Apr 29, 2009
Digitas Ranked #3 in Top Companies to Work for in New York
Update: According to two anonymous sources, employees were asked to respond positively on the surveys. Take it to mean what you will. Wa waaa. Best Companies NY named Digitas the #3 company to work for in New York (with more than 250 employees). It came in just behind Edward Jones (2) and Nokia (1). The rankings are based on policies, practices and demographics; an employee survey that including 72 statements that employees respond to on a five point agreement scale. A random group of 400 company employees are surveyed. Which agency has been your favorite to work in? Friday Apr 10, 2009
Miller Redistributes The Love
In passing, we mentioned that Miller has shaken up its roster. Here are the details: Bartle Bogle Hegarty, Young & Rubicam and Upshot have all lost their seat at the Miller table. - Miller Lite is now at Interpublic's DraftFCB Chicago. They lost Killian's Red to Jacobson Rost and Keystone, too. Got it? Thursday Mar 26, 2009
Kaiser Permanente Chooses Digitas + What's Up With Delta?
For all of those people who say that Digitas is just a machine churning out advertising and not creative - this one is for you. Healthcare company Kaiser Permanente has chosen Digitas Chicago, as its online creative and offline direct marketing agency. Campbell-Ewald will continue to be Kaiser Permanente's advertising agency of record. Digitas is also in the pitch for the Delta Airlines account. Adweek has them partnering with Saatchi against BBDO, Ogilvy & Mather, Deutsch and Wieden + Kennedy, Portland. Can't wait to see how that turns out. SS+K was the agency of record and has not been tapped to defend. Wednesday Mar 25, 2009
Digitas NY Picks Up Tom Tafuto to Lead Creative TeamAgencySpy has learned that former Tribal DDB Dallas creative Tom Tafuto has joined up with Digitas NY, where he's slated to lead the creative department. We're hearing he'll pick up a few projects, including Samsung. Tafuto joined the Tribal DDB Dallas team in summer 2007 and semi-quietly left a few months ago. This is a tumultuous time at Tribal DDB friends, troubling and tough. Monday Mar 16, 2009
Adweek's Digital Reports Cards Have Landed
You know the drill... Each year, Adweek assigns a grade to advertising agencies of note. It's kind of like Bloomberg's grading system for the New York Public Schools. This year, the magazine cut their list from 10 agencies to just 8. They arrived at their final mark by considering several factors: "global revenue percentage gain (taking into account the size of the shop), revenue/staff ratio and how well a shop did at accelerating revenue growth faster than staff expansion." The shops were also graded on their management practices, creativity, strategy and their use of social networks, mobile and smart use of technology tools. Here's the final report card:
DIGITAS: B- MRM: B- OGILVY: C- ORGANIC: C RAZORFISH: C+ R/GA: A- TRIBAL DDB: B- Monday Jan 26, 2009
Money, Power And Respect? Digitas Takes One Out.Yup. The rumors are true. Digitas has frozen raises. Lots of you wrote us saying that this policy would be in effect for all of 2009. Maybe that's what they told you, but they told us that Digitas is "postponing merit-based increases until the second half of this year, but they are not canceling them altogether." So, print that out. You got it on the record in case they change their tune. Still, what about what The Lox and Lil' Kim said? "What's the key to life? Money, power and respect. What you need in life? Money, power and respect." Okay, well... Digitas has got a little power and you staffers have our respect. So, two out of three? Tuesday Dec 16, 2008
It's All About Who You Know: AethnaHealth Shifts Media Account To DigitasThe latest in healthcare news - Athenahealth, a web based medical services company, has moved their media and planning account from TrafficBuyer in New York to Digitas Health. Now how did it happen that Athenahealth shifted hands? Just how everything else happens. It's who you know. Robert L. Cosinuke is the company's new Senior Vice President and Chief Marketing Officer. Mr. Cosinuke also happens to be one of the co-founders of Digitas. Nice. Nice. Aethnahealth says that they are looking for the best people to handle their very interactive business and also said they haven't inked a deal. BUT, we know that Beam and Digitas Health have been notified of this news, so just hold on for the official announcement. You know how brands like to wait for just the right second to drop their bombs (see: Starbucks and BBDO). Interesting side note, Aethnahealth's CEO, Jonathan Bush, is the first cousin of President Bush and a lifelong Republican. He recently told The Wall Street Journal that he voted for President-ElectBarack Obama. Why? Obama has said he's interested in digitizing patient records and duh, Aethanahealth makes it money on medical technology services. That is their whole she-bang. It's why the company is growing at a rapid clip and also explains why Aethnaheath is looking around for the right people to do their job. It's their time to shine. Monday Sep 22, 2008
That's Not My Role Via Digitas Client ServicesDigitas Client Services in London has decided to put their foot down. The video above is meant to help their compatriots understand exactly they client services does and does not do. I can only say three things: the use of gobshite is wonderful. The man with the plastic tits? Scary. Lastly, the problem with this video (other than the off key, but well intentioned singing) is that this psychedelic crew doesn't actually explain what they do. If you're not a boozer and schmoozer, than what is your actual role? Little help? Friday Sep 05, 2008
Digitas On Bell Biv DevoeAs you know, I absolutely love it when agencies do some good. The Valerie Fund, recently got a slew of media executives including MTV and OMD, to battle it out on a stage in New York for the third annual CAREOKE for the Kids fund-raising event. A couple of wacky kids from Digitas New York won 2nd place for their performance of Bell Biv Devoe's summer jam, "Poison." They're not bad. Love the gymnastics. More<: Omnicom Goes To Boston Monday Aug 25, 2008
Boston's Got A New Man In ChargeDigitas has Boston has gotten a new boss. Glenn Engler has been named the president of the agency's headquarters. The Tufts graduate was previously executive vice president, leading the agency's General Motors and XM accounts. Before coming to the agency, Engler was a senior partner at CDI and Mercer Management Consulting. The release informs us that he: "he led strategy engagements for Fortune 500 companies in the broadcasting, media, entertainment, publishing, retail and automotive industries." Whoa-ho. Those are some serious credentials. Based on the video above, that's just what those Beantown kids need - a heavy hand to get them back behind their desks where they darn well belong! PreviouslyHow Many Interviews Does it Take? Off-Setting the Layoffs with No Wukkas |
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