TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Division of Labor Causes a Stir with Storefront ‘Ads’

Just months after McCann/Goodby alums Paul Hirsch and Josh Denberg struck out on their own to start San Francisco-based shop Division of Labor, the pair is drawing attention due to a group of posters displayed on the agency’s Sausalito storefront window, advertising such delicacies as “over-priced organic bananas,” “unnaturally shiny apples” and “mercury-tainted salmon steaks.” In a recent story that ran in the Marin Independent Journal, Denberg discussed the public reaction to the stunt, noting, “People come in and say, ‘That’s gross, who would eat mercury-tainted salmon?’ Well, I wouldn’t know, who would? People start talking about corn and that it can be genetically altered. It starts a discussion.”

Enlightened discussions or not, Denberg told us, “It’s pissed off a few people, but a lot of people seem to like it.” It’s definitely one way to get people talking about your new agency, whether or not the work already does it for you. See more signs on Division of Labor’s blog by clicking here.

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Register before July 31 and get $50 OFF with early bird pricing. Register now!