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Doner, Great Wolf Part Ways

Great Wolf Resorts is off our radar, but we’ve received confirmation from Doner that the agency is no longer working with the brand, thus ending a nearly five-year relationship. From what the company’s explanation says, it’s “North America’s largest family of indoor waterpark resorts and owns and operates its family resorts” and it operates in the Poconos, Niagara Falls, Sandusky, OH (here’s to you, Tommy Boy) and Kansas City among other locales. The statement from Doner: “Our relationship is ending.  We’ll be done in about 30 days.  We wish them well.”

Update: Great Wolf confirms the split as well, telling us, “Great Wolf Resorts is parting ways with Doner.  After they were informed of our decision to put the account into review at the beginning of February, they decided not to defend the business.  We thank them for their many years as a partner, and we’re excited to be making an announcement regarding our new agency within the next few days.”

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