PRNewser TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC GalleyCat

Doner Wins Amazon

l9465008123_1453.jpg

Hello? Is anyone in the ad world at their desks today? If so, Doner has taken Amazon. AdAge has them beating out Cole & Weber United, Publicis, Seattle and McKinney.

What AdAge also notes is that Amazon doesn’t use a lot of advertising spending last year just $25M. Despite that, the web retailer reported its fourth consecutive quarterly profit on a gain in sales. You could make the case that for Amazon, it’s about SEO, good service, good products and community, not the advertising.

Doesn’t matter. Hoorah for Doner!

Mediabistro Course

Applied Web Analytics

Applied Web AnalyticsStarting November 24, learn how to use metrics to drive your business goals! In this course, you'll learn how to set goals and produce results based on data, identify and track the KPIs for your website, and integrate your analytic efforts into your overall marketing strategy. Register now!