TVNewser Show TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Don’t Get Neuromarketing? Then This Rap Vid Probably Won’t Help Either

Over the weekend in Austin, Modernista!’s Gary Koepke participated in a SXSW panel discussion dubbed “Big Brother in Your Brain: Neuroscience and Marketing” and shared the stage with Dr. A.K. Pradeep, the president/CEO of Silicon Valley-based firm NeuroFocus. If the company’s name isn’t enough of a giveaway, NeuroFocus’s, well, focus is on neuromarketing, something Campbell has adhered to when redesigning its soup label that thrives on consumers’ fears and anxieties to produce results according to some. The NeuroFocus promotional video below, however, provokes neither of those responses with its nerd-rap, crunky beats and dry office interplay which continues a trend that seemingly will never end. Sit tight, though, for Pradeep’s Blue Steel gaze/pose at the end.

On the Modernista! blog meanwhile, if it so interests you, Koepke lays out the questions that were sent to him prior to his panel discussion followed by plenty of his thoughts.

More: “Mac Fanboys Return with Some Auto-Tuned Adoration (Headphones Strongly Recommended)

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now!