MRM Worldwide has named Doug Speidel its SVP/creative director on the Diageo account. Speidel, who will be based out of New York and also assist in business development at MRM, most recently served as ECD for Chiat’s digital/direct division Tequila. While there, he oversaw projects including the award-winning viral effort for Sony PlayStation’s “Giantology” campaign for the Shadow of the Colossus game.

Speidel, whose agency creds also includes stints at Lowe Direct and Wunderman, joins a few other notable MRM hires this year including Farid Chaouki, VP, Director of Innovation and Experience Design, Roy Eventov, Design Director, and SVP/GCD Cheryl Van Ooyen.

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