Diego, our hapless protagonist, suffers from what I’d like to call the Herbal Essence Effect. Every time the camera shows his face, his long locks blow gently in a make-believe wind. Presumably, Diego is a man’s man, but he’s unaware of the feminine yet magical impact his shampoo is having. In a nice creative touch, Diego even keeps his shampoo handy at the office. It’s pink. Then the lightbulb goes off.
Shampoo commercials targeted at men often go with the models-will-love-you approach, but Ogilvy Sao Paulo has taken the road less traveled. It appears to have paid off–more than 700k views in 4 days–this is the kind of spot that could go viral for the right reasons: It’s short, funny, subversive compared to what we’re used to seeing, and best of all, tells a story.
Watch as Diego reclaims his manhood and stops distracting all of his coworkers. Credits after the jump.
Creative VP: Anselmo Ramos
General Creative Director: Roberto Fernandez
Creative Director: Anselmo Ramos and Claudio Lima
Art Director: Diego Machado and Renato Zandona
Production Company: Hungry Man Brazil
Director: Carlão Busato
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