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Drink Up, Open Brings Oktoberfest to Toronto

Biervent 3

For those of you who like beer and live reasonably close to Toronto, Open and Bier Markt have teamed up for a promotional campaign meant to make you all bubbly inside for the goodness of suds. Tall glasses brimming with foam, hangovers, and bad decisions. Oktoberfest is here.

To kick off the celebration, Bier Markt’s Facebook page has a Biervent (like advent, get it?) calendar, and for each day, there is a new billboard with a headline that might say, “Rock out with Your Sauerkraut” or “Get Schnitzel’d.” In addition to the social media, there will be events for all 32 days of Oktoberfest at Bier Markt, such as a Snout Sunday Roast and the aptly titled Bier and Lederhosen So In Right Now Event. Probably could’ve gotten more creative with that. It almost sounds like a bunch of people were sitting around a table, getting drunk, and they were like, “What should we call the event with beer and lederhosen?” Which is probably true. Credits after the jump.

Campaign Title: 32 days of Oktober
Client: Prime Restaurants
Brand: Bier Markt
Creative Agency: Open
Partner, Creative: Martin Beauvais
Partner, Strategy: Christian Mathieu
Copywriter: Layton Wu
Art Director: Tyler McKissick
Project Lead: Anne Ngo
Project Manager: David Power
Photography: Vince Noguchi
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