PRNewser FishbowlNY FishbowlDC GalleyCat TVNewser TVSpy LostRemote SocialTimes

Droga5 Sips Up Hennessy

Droga5 has been tapped as advertising AOR for Hennessy cognac. In the process, the agency beat out the likes of KBS+P, Euro RSCG and McCann. The account for the brand, which is housed within the LVMH umbrella, had been handled by Berlin Cameron United since 2006 according to Adweek, which also notes that KBS+P had been the lead creative agency for 14 years prior to Berlin. In a statement, Droga5 CEO Andrew Essex says, “Hennessy is one of the most distinct and beloved brands of all time. You’d be hard pressed to find a brand that has endured as long that still remains so relevant. We’re looking forward to helping them enjoy another two hundred years of success.”

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!