Eating lunch? Why not kill some time watching David Droga's speech at the 2008 Dubai Lynx conference. It's 50 minutes, so it's going to take up your whole lunch hour. It's got a slow start FYI. In this video, he talks about the beauty of advertising, the power of creativity and the communal nature of the business. David also astutely describes how rough this "precious industry" around the 6 minute twenty second mark:

"If I was a doctor and eight of my ten patients died, I would give it up."

Too bad that this 27-year old twosome are actually at the center of a media shit storm. You see, over at Creativity, January and Scott are being credited with work they didn't actually produce. The normally spot on journos at the mag must have been blind sided by the pair's wildly Uniqlo vibe. A snippet from the article:

"When Vernon (art) and Ginsberg (copy) arrived in New York in 2004, it was to join Tribal DDB, where they worked on the bawdy "Shave Everywhere" online campaign for Philips' manscaping appliance, the Bodygroom."

The duo won an Effie, while working at, yes, DDB for their wild posting campaign for the same brand, Bodygroom. They got some mojo for sure, but um...

"Shave Everywhere" was a much-lauded online campaign that took home a Gold Cyber Lion in Cannes and Pencils at The One Show and D&AD. Who wouldn't want to take a little credit for it or alternatively, let a journalist give them some shine? However, just because you did wild postings doesn't mean that you developed an entire online experience. Apparently, the pair sat in on one meeting where everyone got together to talk shop about the client. One meeting does not a website articulate, create or build. Steven Nesle (Tribal's ECD) and Brook Lundy (the copywriter on Shave Everywhere) have got to be fuming that credit for their idea is going every which way. This is a small navel gazing industry. Did you guys think no one would notice?

The rest of the article has Vernon and Ginsberg rattling off the reasons why they make a good team. One reason is that they don't take the business seriously. Maybe not, but seriously... You guys might want to write Creativity and get them to redact that whole paragraph there. It kind of looks like you're complicit. People are talking. Think of your future and that other people take their work and this business very seriously. Another reason they work well together is that they have the ability to call bullshit on one another. So, hey... when you guys read this article - who called bullshit on who?

Too often credit is not given where credit is due. You'd think that creatives would at least correct journalists when this kind of stuff happens. Hos before bros? No, no... how about do the right thing? Yeah. That works.

So, um... check this out, yeah? George Parker, the bullying, brilliant brute of a blogger, has been taking meetings with Droga5. Yes, David Droga's, Droga 5. Why you ask? A little birdy (GP wouldn't respond for comment) told us that George is the latest addition to a roster of consultants the shop employs. One has to wonder... how much does George charge for a bit of wisdom laces with sweet sticky vitriol?

We hope the Mr. Parker is telling them what shit Honeyshed has turned out to be. How the site tries so hard to be cool that it has completely missed the mark. How they should really think about revamping the entire site's content to actually, you know, be cool. Oh wait, he already did that. That explains everything doesn't it? Parker should just curse out everyone who he thinks can pay his bills. Surely, they'll do like David Droga and pony up the cash.

Rhapsody America has named Droga5 its United States brand advertising agency and Optimedia U.S., part of the ZenithOptimedia unit of the Publicis Groupe, as media planning agency. MTV said last year that the marketing budget for Rhapsody would total about $230 million over five years.

The newest Droga5-produced Rhapsody spot begins airing this week and features music from Throw Me the Statue. Just. Love. This band. The spot highlights how Rhapsody weaves music throughout everyday life. The new creative builds on the current work the shop has produced for the brand (see it above) featuring emerging artist Sara Bareilles.

[source]