TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Droga5′s Million Debriefed

This is what I love about Droga5: they’re always cooking up some crazy, half baked idea and then throwing it full throttle at the world. Yes, Honeyshed blows big chunks, but you have to admire their tenacity.

Awhile ago, we mentioned their 1 million kids project, which would be national student media network using mobile phones. It launched last February and it took home a 2008 Cannes Lion Titanium Award. But honestly, we didn’t really have a handle on what the whole program was about. The video above provides an albeit heavily sentimental explanation of a truly remarkable strategy.

Nice work Droga5.

More: Droga Does Puma And Gets Paid For It

Mediabistro Course

PR: Incorporating Social Media & Multimedia

Public Relations: Incorproating Social Media and MultimdediaStarting October 22, learn how to use Twitter, Facebook, and keyword search to get your client's message heard! In this course, you'll learn how to develop online video, make social media updates, display multimedia content, and master your client's SEO so that your message will spread and reach all the right places. Register now!