TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Droga5′s Million Debriefed

This is what I love about Droga5: they’re always cooking up some crazy, half baked idea and then throwing it full throttle at the world. Yes, Honeyshed blows big chunks, but you have to admire their tenacity.

Awhile ago, we mentioned their 1 million kids project, which would be national student media network using mobile phones. It launched last February and it took home a 2008 Cannes Lion Titanium Award. But honestly, we didn’t really have a handle on what the whole program was about. The video above provides an albeit heavily sentimental explanation of a truly remarkable strategy.

Nice work Droga5.

More: Droga Does Puma And Gets Paid For It

Mediabistro Course

Freelance Writing: Advanced

Freelance Writing: AdvancedGet better assignments, increase revenue, and gain exposure as a freelancer! Starting September 16, students will learn how to promote themselves as a writer on the web and social media, develop relationships with editors, boost their income, and other skills to improve their freelance careers. Register now!