A new spot for Durex combines football/soccer and double entendre with a cheeky call for footballers to stop faking it–their ridiculous on-field “injuries”, that is.
The spot brings the overwrought drama with a little help from one Don Giovanni:
Coincidentally (or not), this campaign arrives at the same time as a super-serious survey sponsored by Durex which found that “I want to watch football” happens to be the number one excuse British men use to avoid having sex with their significant others. Numbers two and three: “I’ve got a bad back” and “I’m too tired.”
We wonder what sort of advice Durex might have for LeBron James…
Havas Worldwide is creative AOR for Durex, but we don’t have credits at the moment.