TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

EA Joins Mancrunch on CBS’ Super Bowl Rejection List

dante_sinferno1.jpg

CBS is following up last week’s Mancrunch maelstrom by rejecting a Wieden + Kennedy-created spot for Electronic Arts game Dante’s Inferno because of its marketing tagline, “Go to Hell”.

Having green-lit the Tim Tebow pro-life ad but canned the aforementioned ones above, the Tiffany Network–whether intentional or not–seems to really be walking on eggshells in order not to offend folks like the Parents Television Council during the big game. Janet Jackson Nipple-gate, what hath you wrought?

dante_sinferno3.jpg

Anyhoo, the rejected ad is above screen shots from the spot are above; the new version will feature the dramatically different slogan, “Hell Awaits”, which can also apply to CBS’ prime-time programming. We’re still awaiting comment from an EA marketing exec. Stay tuned…

More: “Women’s Groups Protest Tebow Super Bowl Ad

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsLearn how to use stories to inspire, connect, and persuade your clients! In this workshop starting September 3, you'll learn how to uncover stories in everyday life, incorporate stories into your media work, use storytelling techniques with clients, all to improve your pitch and presentation skills. Register now!