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‘Eastbound’ Co-Creator Jody Hill’s Latest Project: Hooters

When he’s not attaching his name to film projects or conspiring on the fourth season of Eastbound & Down with partner-in-crime Danny McBride, Jody Hill is turning his attention to advertising. The Observe and Report director recently shot six spots in all for Hooters, which is undergoing a “brand refresh” that comes courtesy of its newly named AOR, Atlanta-based Fitzgerald+CO.

The agency (which you may recall recently decided to hawk a Mini after losing the pitch) came up with the tagline “Feed the Dream” for Hooters, though as you’ll see in the “Lifeguard” spot above,  the theme is not as melodramatic as it seems. Guess we’ll just have to deal with angel and devil owl puppets along with the Hooters girls. Expect future Hill-directed ads to feature NFL Monday Night Football talker/former coach Jon Gruden. If interested, check out a behind-the-scenes/Hill interview clip after the jump.

Oh yeah, as for the status of the Mini that Fitzergald+CO were selling off? We’ve been told that it’s been bought by the husband of one of the agency’s clients. They now just have to bring it down 11 floors.

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