Caiozzo, whose career to date includes time spent with Twofifteenmccann, CP+B and the late Cliff Freeman, has spent the last two and a half years doing freelance work for such brands as Squarespace and Etsy in addition to working with Droga5 and Help Remedies on the “Help, I Want to Save a Life” campaign.
The new ECD will begin working on Comcast/XFINITY, but a large part of his ongoing role will be finding new business for GS&P. He also contributed the release’s best quote:
“I love Goodby Silverstein and everything they represent, but that’s not the reason I took this job. This is an office that wants to break out and do frightening and independent work. That’s what attracted me to it.”