TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Electroshock Therapy Keeps Agency Execs Honest

Here’s an energetic twist on your standard agency merger announcement: according to a certain industry’s little black book, principals at Hasan & Partners displayed a bit more honesty than usual when discussing their recent acquisition of Perfect Fools.

The reason: those listening to Ami Hasan and Eka Ruola during their Radio Helsinki interviews had the opportunity to shock them, via electrodes controlled by online banner ads, whenever they dared veer into the usual press release bullshit.

A post on the same agency’s blog promises that #thisisnotanaprilfool, and it did go live on March 31st.

Still, we have to ask: was this stunt real? And if so, was it a great thing or The Greatest Thing?

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Register before July 31 and get $50 OFF with early bird pricing. Register now!