TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

eMarketer Sr. Analyst Explains Google’s AdMob Acquisition

googmob.pngToday on the Morning Media Menu we interviewed Noah Elkin, senior analyst at eMarketer, about Google’s recently approved acquisition of AdMob, the mobile advertising network that accounts for 11% of the US mobile advertising market share (according to eMarketer).

Elkin’s job is to analyze trends in the mobile advertising realm, like the explosive growth this area has seen since 2008. According to eMarketer, spending on mobile advertising was at just $320 million in 2008 but will reach $1.56 billion by 2013.

Mobile advertising accounts for a fraction of the total ad spend, so why is Google’s purchase of concern to the Federal Trade Commission? Because the software company already controls the majority of online advertising, and the FTC was concerned that buying AdMob would give Google an unfair advantage in the market. But last week they approved the deal. Click play to find out why, and hear why this story is important to the ad industry.

More:Fox News Interviews AgencySpy About the Google Job Experiment

Mediabistro Course

Here Are All the Black People

Here Are All the Black PeopleOn September 24, land your dream job in advertising and design at the premier multicultural career fair taking place at the Metropolitan Pavilion in NYC. Workshop your portfolio, attend mentoring sessions, learn from industry leaders, network with your peers, and most importantly, launch your career. Register now!