TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Erwin Penland Parodies ‘Love Actually’ for Denny’s


Erwin Penland, which took over the Denny’s biz earlier this year, has created a holiday campaign for the chain parodying a famous scene from Love Actually, which has been repeatedly called one of the worst movies of all time (ed. note- I am unabashedly a fan).

If you love bacon and Love Actually, Erwin Penland’s GIF spot “will most definitely put a smile on your face.” If, however, like most sensible people, you love bacon but hate Love Actually, your reaction will probably be more along the lines of “meh.” The piece of bacon, echoing a scene in the movie, holds up cards professing his love for the egg. Because people go to Denny’s and get bacon and eggs. Yawn. I’m not sure why they decided to go for a GIF campaign (I guess because they didn’t need sound?), or who is actually going to see this, but in a way it makes sense: because eating at Denny’s and watching Love Actually on Christmas are both kind of sad. Credits after the jump.


Stephen Childress/Rich Cutter, Group Creative Directors

Robbie Cobb, Art Director

Lance Ford,  Art Director

Brittany Hunley, Social/Content Strategist

Alan Hanson, Content Editor

John Macaluso, Copywriter

Jeff Hoffman, Director of Content & Social Media

Kevin Purcer, Director of Digital Strategy




Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Register before July 31 and get $50 OFF with early bird pricing. Register now!