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ESPN Taps ‘Santa Snoop’ to Narrate New NBA Christmas Spot

ESPN has a new in-house effort promoting their NBA Christmas lineup, and Calvin Broadus has yet another name. Santa Snoop narrates the effort, which riffs off the classic poem “A Visit from St. Nicholas” (better known by its first line, “‘Twas the Night Before Christmas”).

The NBA Christmas spot is about as straightforward as it gets, supplementing Snoop’s narration with highlights of the teams featured in the Christmas day matchups. It all works, thanks mostly to Santa Snoop’s immediately recognizable voice. Who doesn’t love to hear this this guy? He could narrate a shopping list and make it sound intriguing. Beyond that, I really like the idea of Santa Snoop. He’s probably skinny enough to actually fit down a chimney, and I imagine he brings the kind of treats Santa normally wouldn’t feel comfortable trafficking in. So keep an eye out for Santa Snoop this Christmas morning and if you’re a hoops fan, tune in to the NBA on ESPN and ABC. The opening game between the Brooklyn Nets and the Chicago Bulls tips off at noon, followed by a doubleheader on ABC (Knicks/Thunder, then Heat/Lakers), and capped off with a prime-time doubleheader on ESPN, with the San Antonio Spurs hosting the Houston Rockets at 8 p.m., followed by the Golden State Warriors hosting the Los Angeles Clippers at 10:30 p.m. Credits after the jump.Credits:

Sr. Writer/Producer: Cheryl DiCarlo
Writer/Producer: Kevin Sullivan
Assoc Writer/Producer: Justin Swiderski
Editor: Jonathan Wendell
Sound Design: Warren Wolcott
Senior Director, Creative Services: Ryan Campbell                                                                                                                                                                                                                                                                    Senior Director, Marketing: Jeff Gonyo                                                                                                                                                                                                                                                                                 Director, Marketing: Mike Kopech                                                                                                                                                                                                                                                                                         Manager, Marketing: AJ Mazza                                                                                                                                                                                                                                                                                       Coordinator, Marketing: Patrick Sofen                                                                                                                                                                                                                                                                                  Director, Talent: Chantre Camack                                                                                                                                                                                                                                                                                                 SVP, Marketing: Aaron Taylor

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now!