ESPN has a new in-house effort promoting their NBA Christmas lineup, and Calvin Broadus has yet another name. Santa Snoop narrates the effort, which riffs off the classic poem “A Visit from St. Nicholas” (better known by its first line, “‘Twas the Night Before Christmas”).
The NBA Christmas spot is about as straightforward as it gets, supplementing Snoop’s narration with highlights of the teams featured in the Christmas day matchups. It all works, thanks mostly to Santa Snoop’s immediately recognizable voice. Who doesn’t love to hear this this guy? He could narrate a shopping list and make it sound intriguing. Beyond that, I really like the idea of Santa Snoop. He’s probably skinny enough to actually fit down a chimney, and I imagine he brings the kind of treats Santa normally wouldn’t feel comfortable trafficking in. So keep an eye out for Santa Snoop this Christmas morning and if you’re a hoops fan, tune in to the NBA on ESPN and ABC. The opening game between the Brooklyn Nets and the Chicago Bulls tips off at noon, followed by a doubleheader on ABC (Knicks/Thunder, then Heat/Lakers), and capped off with a prime-time doubleheader on ESPN, with the San Antonio Spurs hosting the Houston Rockets at 8 p.m., followed by the Golden State Warriors hosting the Los Angeles Clippers at 10:30 p.m. Credits after the jump.Credits:
Editor: Jonathan Wendell
Sound Design: Warren Wolcott
Senior Director, Creative Services: Ryan Campbell Senior Director, Marketing: Jeff Gonyo Director, Marketing: Mike Kopech Manager, Marketing: AJ Mazza Coordinator, Marketing: Patrick Sofen Director, Talent: Chantre Camack SVP, Marketing: Aaron Taylor
- Anomaly, Decon Present Roy Choi, 'Google Glass Explorer'
- Chris Webber Dons B-Ball Uni Once Again for BK March Madness Campaign
- Saatchi & Saatchi Italy Launches CoorDown Campaign for World Down Syndrome Day
- Riney Creative Duo Spreads Luck of the Irish Across San Francisco