TVNewser Show TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Federer’s Balls Catch Attention

The all-time Grand Slam leader is at it again. Roger Federer‘s starring in a spot for Lindt’s smooth melting Lindor Truffles. The spot begins at airport security with Roger Federer’s bag going through the x-ray. The bag seems to be filled with (tennis) balls but as the security guards open the bag it’s soon revealed that they are indeed balls,just not for tennis. They are in-fact Lindor Truffles. It’s a nice, unexpected twist and Gotham Inc. pulled it off very well.

This spot will air will air during a two-week national TV flight (Aug. 29 – Sept. 12, 2010) coinciding with the U.S. Open–a tournament Federer has won five times in the past six years. In addition to this campaign, every match Federer wins during the Open, Lindt will donate $1,000 to the RFF(Roger Federer Foundation). But wait, there’s more. Chocolate lovers can also get in on the action by visiting the Lindt Facebook page and the Perfect Match Fan Giveaway for a chance to win a Nike duffle bag filled with Lindor Truffles every time Federer wins a round during the tournament.

“I am excited to continue to grow my partnership with the leader–and my top choice–in premium chocolate” says the tennis star in a statement. “I am also thankful to Lindt for their support of the Roger Federer Foundation. This is a cause I am very passionate about, and it is great to know my potential success on the court will have a positive effect on children in need.”

Credits:

Chief Creative Officer = Marty Orzio
Creative Director = Michael Jordan
Art Director = Pat Walsh
Producer = Sherri Levy
Director = David Gray / Station Film
Post production = Big Sky Edit

More: Meet Roger Federer, On-Court Psychologist

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now!