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Fifth Third Bank Appoints Leo as AOR

Leo Burnett has been named agency of record for Cincinnati-based financial services company Fifth Third Bancorp, which chose the veteran Chicago-based operation without conducting a review. The Fifth Third AOR duties had previously been handled by Olson, which originally won the account in late 2007. Terms of the contract weren’t disclosed but as is the norm with AORs, Leo will be responsible for FTB’s advertising, digital and marketing communications services.

In a statement, Fifth Third’s SVP/CMO Larry Magnesen says of Leo Burnett, “They have a proven track record of developing breakthrough communication strategies to articulate clear value and differentiation, and most important, to engage the customer.”

 

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