Finally a Hallmark Commercial that Makes Me Laugh Instead of Cry

I’m sure that I’m like most of you in the regards that I don’t really watch that many commercials at home on television, since I spend most of the day watching them at work. Thank heaven for tivo. But I do love trolling online for good ones. I just saw the new Hallmark spot done by Leo Burnett on Creativity Online. It was directed by Joe Pytka (who I think is a brilliant director). Maybe it reminds me of my brief, unrealized, dream of writing greeting cards. Or maybe it reminds me of all the embarassing speeches I’ve given. Either way, I like their approach. Hallmark commercials have always been about giving you the right words in the moments that you at a loss, but this spot speaks to giving the right words in the moments when it’s best that you keep quiet. Good stuff.

Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our Social Media Marketing Boot Camp starting this Thursday, February 16. Other speakers include Morin Oluwole (Facebook), Michael Brito (Edelman Digital), and Tim Devane (bitly). Register now.