Firstborn Nabs Cannondale Digital Duties

Recently acquired NY shop Firstborn was just awarded digital duties for 40-year-old Cycling Sports Group brand, Cannondale. According to the parties involved, there was a “full on review” for the business, which began in October 2010.

As a result, Firstborn will initially develop a digital strategy and site experience for the brand, with its efforts premiering at Cannondale.com this summer. In a statement, Frank Hwang, the latter company’s director of global marketing, explains their decision, saying, “We looked for an agency that could translate our passion for cycling into a best-in-class digital experience. Ultimately, we want dealers and consumers to be able to re-create the physical Cannondale experience in a global web environment. For all these reasons and more, we selected Firstborn as our digital partner for this project.”

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.