PRNewser FishbowlNY FishbowlDC GalleyCat TVNewser TVSpy LostRemote SocialTimes

Firstborn Nabs Cannondale Digital Duties

Recently acquired NY shop Firstborn was just awarded digital duties for 40-year-old Cycling Sports Group brand, Cannondale. According to the parties involved, there was a “full on review” for the business, which began in October 2010.

As a result, Firstborn will initially develop a digital strategy and site experience for the brand, with its efforts premiering at Cannondale.com this summer. In a statement, Frank Hwang, the latter company’s director of global marketing, explains their decision, saying, “We looked for an agency that could translate our passion for cycling into a best-in-class digital experience. Ultimately, we want dealers and consumers to be able to re-create the physical Cannondale experience in a global web environment. For all these reasons and more, we selected Firstborn as our digital partner for this project.”

Mediabistro Course

Google AdWords

Google AdwordsStarting December 1, learn how to create an effective Google AdWords campaign for your brand! In this course, you'll learn how the fundamentals of AdWords including how to read the dashboard, monitor and optimize your campaigns, and what to look for to improve your results. Register now!