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Firstborn Takes Lead Digital Duties on Sierra Mist

Nearly three months after tapping DDB Chicago to handle creative for Sierra Mist, PepsiCo has named NY’s own Firstborn as the lead digital agency for its soda brand. FB won out after a multiple agency review that kicked off in April and as a result, the digital shop expands its ties with PepsiCo as it has also served as lead digital agency for the mega-corp’s SoBe brand since 2009.

As lead digital agency for Sierra Mist–err, make that Sierra Mist Natural now–, Firstborn will handle digital creative, strategy and production, you know, what usually comes with the territory. Expect initial work for the brand to launch this summer.

 

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