In winning GM’s Cadillac account from BBH New York after only six months, Fallon needed some help to meet the industry’s high expectations. They brought veteran Bruce Bildsten over to lead the account, and employed the vocal talents of Laurence Fishburne (aka Cowboy Curtis aka Morpheus aka that pornstar’s dad) for this first round of ads from the agency.
It seems the trend of getting celebrities to do voiceover work for car commercials isn’t ending any time soon. In the past year we’ve had Dexter‘s Michael C. Hall get all phallic over Dodge Chargers and seen Tim Allen claim Chevrolet in the name of “America, Man.” We’re going to give Cadillac the victory in the battle of the voiceover heavyweights because, let’s face it, Fishburne could beat the shit out of either of those dudes if push came to shove.
Really, we applaud Cadillac for their “Red Blooded Luxury” campaign, because people don’t buy fancy cars because they make sense financially (nudge, nudge, Acura). They buy luxury cars to look cool and rich, flexing their dollars for all drivers to see. “Red Blooded Luxury” uses Fishburne’s booming voice and shots seemingly ripped from the pages of Vogue to show that Detroit’s recovering from the depths of economic ruin, and that “American made” and “chic” can be used interchangeably once more.
One more spot after the jump.
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