Five Are Headed For The Outback (Steakhouse That Is)

Creative duties on Outback Steakhouse are in play. According to Adweek, the five agencies attempting to rustle it up are McKinney in Durham, Chicago’s Ogilvy & Mather, Young & Rubicam, Lowe New York and the incumbent, The Kaplan Thaler Group. Carat holds media duties.

We all know that Kaplan ain’t gonna take this home. Bets anyone?
My money is on McKinney.

I wonder who is responsible for Outback’s recent integrated media buy on The Office? An episode’s last line, as the whole staff gobbles some Outback Steakhouse: “Keep those ribs coming!” Very smooth. Yeah.

More: Baz Is Back In Australia

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.