Yes, we will be in attendance, albeit briefly at SXSWi, and here’s a little addition to the clusterfuck from Proximity called, yes, Proxybot. As you will see in the video above, Troy Hitch, who has served as an EVP/ECD at Proximity BBDO for the last two years, gives us an explanation that tries to dispel the myth that agency creatives don’t get interactive and digital media. So, as a result, the agency is launching Proxybot, which is a Twitter-controlled robot that will stream SXSWi ramblings, news feeds and inanities night and day, day or night. There’s also a Twitter contest involved and all, so join in here and here.
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