TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Free Climber Alex Honnold Ascends the GS&P Building for Stride Health

California-based production company Lucky Treehouse got the world’s best free climber, Alex Honnold, to climb the Goodby, Silverstein, & Partners building & The Palace of Fine Arts for Stride Health.

(Stride Health is a startup from Noah Long and Matt Butner, who formerly worked at R/GA, BSSP and McCann.)

Alex picked out his first health plan and then headed to San Francisco for a day of urban free climbing. While a veteran rock climber, urban climbing is relatively new territory for Alex, and he expresses his enthusiasm for the change in scenery. Lucky Treehouse captured the day’s events in a documentary video, running approximately five minutes. They also created a 30-second teaser spot for Stride Health. That 30-second video and more information on Alex and his chosen health plan are hosted at a Stride campaign landing site.

You can view the teaser above, or stick around after the jump for the full version, along with credits.

Credits:
Production Company: Lucky Treehouse

Client: Stride Health

Directors: Michael Schwartz & Tyler Nilson

Producers: Noah Lang, Matt Butner, Brent Franson, Michael Schwartz & Tyler Nilson

Written By: Tony Pandola, Noah Lang, Tyler Nilson, & Michael Schwartz

Sound Recording: Thomas Wood

Director of Photography: Michael Schwartz

Additional Photography: Leelee Cummings, Matt McDonald, Noah Lang
Editing / Gfx / Color: Lucky Treehouse
Music: She Shoots / He Scores
Mediabistro Course

PR: Incorporating Social Media & Multimedia

Public Relations: Incorproating Social Media and MultimdediaStarting October 22, learn how to use Twitter, Facebook, and keyword search to get your client's message heard! In this course, you'll learn how to develop online video, make social media updates, display multimedia content, and master your client's SEO so that your message will spread and reach all the right places. Register now!