-Newly acquired shop TargetCast has picked up Illva, Edmunds and the Janus Group accounts.

-B-Reel launched its new research and development unit, B-Reel Products. link

-Raleigh agency Baldwin& welcomed Kathleen Gallagher as project manager primarily on Burt’s Bees (her self-assigned agency title is “The Ninja”).

-A new spot promoting Ridley Scott’s Prometheus will feature live tweets and a Zeebox tie-in. link

-Digiday launched a content marketing unit. link

-A lad from Agency Republic created an interactive poster that lets you change the annoying tune at the office (above). link