-Following a four-way pitch, PC manufacturer Lenovo picked We Are Social as its social media agency of the record. The agency will manage Lenovo’s social media activities at a global level from its New York and Singapore office.

-Publicis Groupe has made further inroads into India, acquiring digital agency iStrat as well as MarketGate, a Mumbai-based strategic business and marketing consulting firm. As a result, iStrat will be rebranded as Publicis iStrat and operate as a unit within the Publicis Modem network. MarketGate will retain its name. link

-Fresh off of assuming perhaps the most prominent role on Absolut’s agency roster, Sid Lee serves up a 2012 demo reel (above). link

-Big Spaceship and ONE.org teamed up to relaunch the latter’s website. link

-You wanted it, you got it. Here are the “12 Days of GIFmas.” link