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Friday Morning Stir

-The price of a 30-second Super Bowl spot has hit a new record high of $4 million. link

-Speaking of, it’s that time of year again as Doritos has unveiled its five “Crash the Super Bowl” finalists (one above). link; link

-ZenithOptimedia U.K. has tapped outgoing G2 Joshua CEO Tim Hipperson to serve as its new chief exec. link

-Chicago-based market research firm Lab42 has released a new infographic on consumer perceptions of ads. link

-Toys ‘R’ Us and Best Buy are crying foul over Walmart’s recent ad campaign, calling it “misleading,” and have now filed complaints with state legal officials. link; link

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