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Friday Morning Stir

-The price of a 30-second Super Bowl spot has hit a new record high of $4 million. link

-Speaking of, it’s that time of year again as Doritos has unveiled its five “Crash the Super Bowl” finalists (one above). link; link

-ZenithOptimedia U.K. has tapped outgoing G2 Joshua CEO Tim Hipperson to serve as its new chief exec. link

-Chicago-based market research firm Lab42 has released a new infographic on consumer perceptions of ads. link

-Toys ‘R’ Us and Best Buy are crying foul over Walmart’s recent ad campaign, calling it “misleading,” and have now filed complaints with state legal officials. link; link

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now!