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Friday Morning Stir

-The price of a 30-second Super Bowl spot has hit a new record high of $4 million. link

-Speaking of, it’s that time of year again as Doritos has unveiled its five “Crash the Super Bowl” finalists (one above). link; link

-ZenithOptimedia U.K. has tapped outgoing G2 Joshua CEO Tim Hipperson to serve as its new chief exec. link

-Chicago-based market research firm Lab42 has released a new infographic on consumer perceptions of ads. link

-Toys ‘R’ Us and Best Buy are crying foul over Walmart’s recent ad campaign, calling it “misleading,” and have now filed complaints with state legal officials. link; link

Mediabistro Event

Deloitte & Tango Join Inside Social Apps

ISAExplore the latest trends and opportunities in social and mobile apps at Inside Social Apps, June 6-7 in San Francisco. Newly added speakers include Val Bauduin of Deloitte & Touche, LLP and Eric Setton
Co-Founder and CTO of Tango. Don’t miss the chance to add these valuable contacts to your network. Register today.