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Friday Morning Stir

-Stephanie Sarofian, who has spent 18 years at what is now known as DigitasLBi, has joined InMobi as executive director, brand and agency.

-Proximity Canada addresses “unattractive food cravings” via a social media campaign for Bolthouse Farms (one example above). link; link

-So long (well, eventually), Microsoft CEO, Steve Ballmer. link

-Engine beat out the likes of M&C Saatchi and Leo Burnett’s luxury unit, Atelier, to retain the Rolls-Royce ad biz. link

-Arc Worldwide wants you to “discover the world” of snack brand Barny as part of an experiential campaign for Mondelez UK. link

-NYC-based VFX studio Artjail has welcomed commercial prodco vet Arthur Portnoy as executive producer. link

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!