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Friday Odds and Ends

-Apple’s “App Store” suit against Amazon: Destined to fail? link

-Speaking of mega-brands, Google has rolled out behavioral targeting to all AdWords advertisers. link

-IPG Media Lab is now awarding neuromarketing efforts. link

-Will.i.Am says advertising agencies are so passe. link

-Stephen Colbert is now officially on Jack White‘s Third Man Records roster. link

-Political ad spending on U.S. broadcast TV is set to go through the roof in 2012. link

-The Winklevoss twins will not let their gripe with Facebook go. link

-Boutique digital operation Neo-Pangea has created a “Titanic” effort for Nat Geo. link

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now!