-Pereira & O’Dell invades Comic-Con (Lego/DC Superheroes video contest promo above). link

-DDB and State Farm (with the help of NYC digital shop Bajibot) have unveiled a baseball-themed mobile app called “Go To Bat,” which lets fans hit and support various charities in the process. link

-IPG CEO Michael Roth is off the hook in a discrimination lawsuit. link

-Wait, so what’s going on with Twitter and Buddy Media’s “age screening” system exactly? link

-Who would you induct into the AAF’s Advertising Hall of Fame? link (pdf)

-A world without textiles doesn’t look too promising in a new IKEA ad from McCann. link

-Ken Block talks to the New York Times about the making of his latest viral phenomenon, “Gymkhana 5.” link

-After spending two years at New York shop Johannes Leonardo, Ben Clare has returned home to Sydney and joined up with Clemenger BBDO as a senior copywriter. link