Sophie Kelly, who was the executive management director of Diageo over at JWT, has hopped over to StrawberryFrog New York. Kelly will be managing the Frito Lay brands for the agency, which includes TrueNorth snacks, Stacy’s Pita Chips and the hummus brand Sabra.

This is no small move. Kelly joins the management team at the agency, which includes Scott Goodson, global planning director (the awesome) Ilana Bryant, head of planning Chip Walker and executive creative director Kevin McKeon and Ramesh Rajan, who runs business over at the pond.

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