G2 has let ECD and EVP Holly Pavlika go. Holly has been at the shop since 2002. G2 told us that:

“This change was due to evolving business and client needs. Moving forward we will be unifying our offer to achieve better efficiency – both internally and for our clients – and developing a broader creative direction for G2.”

If you recall, just a few weeks ago, G2 named John Paulson as the CEO of G2 US replacing Larry Kimmel. Wendy Lurrie, who left the shop for Draft in 2000, came back in as President of G2 Direct & Digital. New management means some high level folks are bound to go. Pavlika has a good rep. We’re sure she’ll find a new home in no time.