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General Mills, VP/Advertising & Media Moore to Part Ways

dougmooreAfter spending the last 11 years at Minneapolis-based food giant General Mills, home to everything from Cheerios and Lucky Charms to Pillsbury and Betty Crocker, Doug Moore is leaving the company. Here’s a statement from General Mills to clarify: “Doug has announced plans to leave General Mills at the end of the year.  He and we have communicated Doug’s decision to our agencies and our brand teams.  No announcement has been made regarding a successor… or Doug’s future plans.  But he is continuing to work with our brand teams and our agencies to ensure that strong plans are in place.”

Moore initially joined General Mills in 2001 as VP/advertising & branding before being promoted to his most current role as VP/advertising & media in 2006. Prior to joining the company, Moore spent several years on the agency side working in various account roles including a lengthy stint as EVP/group account director at Saatchi & Saatchi (which of course counts General Mills as a key client) and VP/account supervisor at BBDO, where he worked with clients including Pizza Hut and HBO.

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