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Gerry Graf Lures Old Spice Creative Away from W+K

Gerry Graf‘s New York-based start-up, Barton F. Graf9000, LLC, which the former Saatchi & Saatchi CCO launched last fall, has found a new ECD in Eric Kallman, the award-winning copywriter of Old Spice’s “The Man Your Man Could Smell Like” campaign who has spent the last three years at W+K Portland. As a result of joining BFG9000, Kallman (pictured) is reuniting with Graf, whom he worked with while the former was a CW and the latter was an ECD on Mars at TBWA\Chiat\Day NY (continuing the game of agency musical chairs, meanwhile, their former cohorts on Skittles, Scott Vitrone and Ian Reichenthal, are now back at W+K. Still keeping score?). Following Graf’s departure from Chiat NY, Kallman and creative partner/art director Craig Allen split for Portland.

Kallman, who officially joins Barton F. Graf 9000 on May 1, tells Creativity, “When [Graf] offered me the opportunity to not only work for him again, but also to be a part of starting something new that I believe has the potential to be great, I was honored.”

BFG9000′s current clients include Kayak and Diageo (the latter on a project basis).

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