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GlobalHue Nabs United Multicultural Biz

Call it a comeback perhaps? Well, details are a bit scant at this point but after a summer of cuts and losing Verizon, we’ve got word that GlobalHue has now been named multicultural agency of record for United Airlines. This marks the second notable business win this month following the agency’s pickup of U.S. Bank multicultural duties (BSSP handles lead AOR duties on the latter brand).

We’re still awaiting word on if there was a review for the United biz, but on a staffing note, we’be been told that the agency has brought on Tracey Jennings as SVP/group account director. We believe this marks Jennings’s second stint at GlobalHue following her first as account director. The exec has also worked at the likes of AAA and Ford during her career.

Updated: From our sources, we hear there “…wasn’t an incumbent as it was a new hire, but there were a few agencies vying for the business including Common Ground. I believe this was the same for the US Bank business that GH won as well.”

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