Half-Swede, half-Argentinean Joakim Borgstrom is the latest creative to join up with Goodby Silverstein & Partners and work on the Chevy account alongside ECDs Hunter Hindman and Rick Condos. Borgstrom, who will serve as creative director at his new gig, hails from W+K Amsterdam, where he oversaw creative on Electronic Arts and spearheaded interactive work for Coca-Cola, Nike and Carlsberg among other clients.

Borgstrom spent four years at W+K Amsterdam, initially joining the agency as what was then a newly created post of interactive CD. He dropped the “interactive” part from his job title in 2008, a year after W+K was named Adweek‘s AOTY. Previous to Wieden + Kennedy,  Borgstrom spent 10 years as a CD/partner at Barcelona-based Double You.