Are you ready for some football? It's almost Super Bowl time and that means that brands have begun to release teasers for the big broadcast show of the year. Hyundai and Goodby want you to know that their spot will incorporate the music of master cellist, Yo-Yo Ma. Goodby, Silverstein & Partners creative director Jim Elliot told Reuters that: "Within the context of all the other advertising, which can be so chaotic that it almost becomes white noise, a quiet, gorgeous solo cello moment can be very arresting."

Naturally, the spot links to website that will allow viewers to edit the ad's video and possibly the music. Are you excited yet? Snore. Anyone got any seriously exciting leaks for upcoming spots? Send them our way, yeah? agencyspy at mediabistro dot com

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