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goodness Mfg. Mocks ‘Sillycon Valley’ for Toshiba

goodness Mfg. takes on Silicon Valley in a new spot for Toshiba, presenting their Encore 2 as “the one device that quiets the hype.”

In the animated, 30-second “Sillycon Valley,” goodness Mfg. presents a cartoonish tech world gone overboard, complete with coffee drones, 5D printing and “smart scissors.” While disparaging tech to sell a tablet may be a questionable strategy, and “Sillycon Valley” may go a bit too far into the ridiculous at times to seem like an effective satire of Silicon Valley tech hype, the tagline at least wraps things up nicely. Still, it’s hard to imagine “Sillycon Valley” persuading anyone to go buy the Encore 2.

The agency takes a different approach with “Unleash Yourself,” this time showing the Satellite Click laptop’s versatility at a wide range of tasks while highlighting its portability due to its detachable keyboard. It’s a more effective approach than “Sillycon Valley,” selling the product for what it can do, rather than what it doesn’t claim to be. Stick around for “Unleash Yourself,” along with credits, after the jump.

Credits:

Toshiba “Unleash “
Agency: goodness Mfg.
Executive Creative Director: Tom Adams
Art Director: Reha Baydar
Copywriter: Miguel Caballero
EVP, Director of Integrated production: Rupert Samuel
Producer: Cristiana Ladki
Group Account Director: Ellie Chadwick
Account Executive: Megan Russell
Editorial / Post: Cosmo Street
Editor: Tessa Davis
VFX: Nightshift
Executive Producer: Guillaume Raffi
VFX Artist: Jon Howard
Sound design / Mix: Mike Rodriguez
Music: HUM Music
Production company: Paranoid Pictures
Director: Francois Vogel
Executive Producer: Claude Letessier
Producer: David Moore

Finishing: Trailer Park

Head of Post Production: John Ryan
Producer: Erin McMahon
Toshiba “Sillycon Valley”
Agency: goodness Mfg.
Executive Creative Director: Tom Adams
Art Director: Rob Bajohr
EVP, Director of Integrated production: Rupert Samuel
Producer: Cristiana Ladki
Group Account Director: Ellie Chadwick
Account Executive: Megan Russell

 

Animation company: Friends Night
VFX: Nightshift
Executive Producer: Guillaume Raffi
VFX Artist: Jon Howard
Sound design / Mix: HUM Music
Music: HUM Music
Finishing: Trailer Park
Head of Post Production: John Ryan
Producer: Erin McMahon
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