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Google Creative Lab Debuts ‘Demo Slam’

To promote Google (like they need it) and the full suite of Google innovations, the search giant’s Creative Lab unit is launching “Demo Slam,” a new web platform created in partnership with Johannes Leonardo.

With Demo Slam, consumers can create their own Google tech demonstrations and engage in online battles that showcase Google’s latest innovations in creative and entertaining ways.

The purpose of this campaign is obviously to enhance consumer awareness and use of the entire arsenal of Google offerings such as the Google Translate, Google Realtime Search and Google Goggles, the last of which is used in the spot above that features a recreation of Mount Rushmore.

Johannes Leonardo co-founder Leo Premutico says in a statement, “By giving people an online arena to pit their tech demos against one another, Google is encouraging the public to not only have fun and get creative with technology, but also challenging them to rethink how it’s used in our lives.”

After the jump, view credits and another spot that ties skateboarding to the Google Mobile voice search feature.

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CREDITS:

Executive Creative Directors:
Jan Jacobs
Leonardo Premutico
Producer:
Matthew Mattingly
Art Directors:
Anthony Alvarez
Ben Clare
Emmie Nostitz
Dave Tomkins
Copywriters:
Jason Ashlock
Bipasha Mookherjee
Iain Nevill
Alex Romans

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