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Grey Acquires Yolk

Sir Martin Sorrell adds another one to the fold as his WPP-owned Grey unit acquired Yolk Pte Ltd., a Singapore-based shop that offers services including digital strategy, email marketing, search, viral, etc. etc.. In a statement regarding Yolk, which counts clients including Canon and Microsoft across Asia, Grey Group chairman/CEO Jim Heekin says, “”The acquisition of Yolk is another clear signal of Grey’s commitment to place digital at the core of our business and deliver powerful, seamless offline and online marketing solutions. The digital services space is growing exponentially and this move adds to our competitive advantage in the marketplace.” Well, the Webby-winning Yolk does call itself “digitally daring” after all.

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