If you own a car and live in Manhattan, you’ll have reason to celebrate this Monday, especially if you’re a fan of TNT’s Dallas reboot.
To celebrate the season 3 launch of Dallas, Grey New York is organizing a gas station takeover for TNT, with the mystery location being transformed to a Ewing Energies station with prices that will drastically undercut the competition (although 1978 prices may be a bit too much to hope for). The show’s star, Josh Henderson, will be on hand to cut the ribbon and announce the price.
Grey has launched the campaign with a video message from Henderson on the Dallas Facebook page. A multimedia campaign will lead up to the event on Monday, including “radio promotions, billboards, wrapped oil tankers,” more video messages from Henderson, and “a New York Times ad announcing the price cut.” The actual location of the Ewing Energies gas station will be kept secret until Monday, so a keep eye on this campaign, especially if you’re keen on getting some cheap gas after the weekend. This should be a fun way to launch the new season, and we’re guessing the slashed cost of gas at the station will draw quite the crowd and garner a lot of attention for the show.
“Producing a campaign for TNT that effectively showcases how the world’s most powerful fictional family, the Ewings, can blur the lines and wield enough power to change something in the real world is the type of work that Grey lives and breathes for,” says agency executive creative director, Lisa Topol. “Fans will just have to wait and see how generous the Ewings will be with the final price of gas.”
One thing is for sure, though, this guy is excited: